Associate

Submission Criteria for 400 - 401:

1 copy of logo art alone.
1 example of logo as used in advertising or collateral material. Please DO NOT mount.
Brief written description of target market.
Digital image of piece on CD.

Judging Criteria:

Graphic concept, eye appeal, legibility, recognition values, usefulness in all sizes and appropriateness for target market.

Submission Criteria for 402 :

5 original brochures.
Written statement of target market.

Judging Criteria:

Overall design, concept, layout and appropriateness for target market.

Submission Criteria for 403 :

1 actual size copy of ad. Please DO NOT mount.
1 image on CD.

Judging Criteria:

Concept, clarity of message, eye appeal, informative content and overall creativity.

Submission Criteria for 404 :

(Series of ads created with variations on a recognizable theme which appeared on sequential pages and/or insertions.)

1 copy of each ad in the series. Please DO NOT mount.
Brief written description of campaign strategy.
3 images on CD.

Judging Criteria:

Concept, clarity of message, cumulative impact, logic of placement and overall creativity.

Submission Criteria for 405 - 406:

1 image on CD or DVD.
Written statement including target market, media utilized, summary of results and production (not airtime) costs.

Judging Criteria:

Technical production, sales approach, creativity and market penetration.

Submission Criteria for 407 :

(Any on-line marketing services; software modeling; merchandising programs; digital displays; innovative phone, computer or telecommunication systems; or visual marketing.)

1 copy of any material necessary to demonstrate or explain the entry.

Judging Criteria:

Technical production, ease of use, sales approach, creativity and market penetration.

Submission Criteria for 408 :

Complete web address for viewing.
Brief explanation of strategy of each social media platform used as it relates to overall marketing plan.
1 Digital image of home page for each platform on CD.

Judging Criteria:

Aesthetic appeal, informative content, engagement with and number of followers/fans, etc.

Submission Criteria for 409 :

Complete web address for viewing.
Brief explanation of strategy of site development as it relates to overall marketing plan.
1 Digital image of splash or home page on CD.

Judging Criteria:

Ease of use, aesthetic appeal, informative content and site navigation.

Submission Criteria for 410 :

1 copy of individual press release or all elements of a themed campaign as supplied to the media.
Full size copies of tearsheet. Please DO NOT mount.
Brief written description including target audience, goal and results.
3 images on CD.

Judging Criteria:

Creativity, effectiveness, places of exposure, writing and overall impact.

Submission Criteria for 411 :

Brief written description of promotion, including goals, target market and results.
1 copy of all collateral material.
5 digital images of the event, if applicable, on CD.

Judging Criteria:

Approach to target market, theme, design, creativity and results.

Submission Criteria for 412 :

1 original of the printed or electronically mailed piece.
Brief written description explaining the campaign, goals, target market and results.
3 images on CD.

Judging Criteria:

Informative content, clarity of message, theme for target market, creativity and results.

Submission Criteria for 413 :

1 copy of billboard ad, no larger than 8 ½ x 11. Please DO NOT mount.
1 image on CD.

Judging Criteria:

Concept, clarity of message, eye appeal, informative content and overall creativity.

Submission Criteria for 414 :

Brief written description explaining the marketing strategy as it relates to overall marketing plan or client.
6 images on CD.

Judging Criteria:

Informative content, clarity of message, theme for targeted market, creativity and results.

Submission Criteria for 415 - 419:

4 images of model complex and entry on CD.
Current price lists.
Statement of landscaping costs.

Judging Criteria:

Curb appeal, design, function, creativity and value for dollars spent.

Submission Criteria for 420 - 423:

4 images of model complex and entry on CD.
Current price lists.
Statement of signage costs.

Judging Criteria:

Curb appeal, design, function, creativity and value for dollars spent.

Submission Criteria for 424 - 433:

6 images including foyer, kitchen, family / living room, master bedroom, master bathroom and one optional room of choice on CD.
5 originals of brochure, floor plan and current price lists
Written description of target market.
Statement of base price, installed builder options with retail pricing and installed designer features with builder’s cost.

Pricing Criteria: Price is determined by BASE SALES price of the model, NOT INCLUDING options, upgrades or designer added features.

Judging Criteria:

Use of furnishings, accessories as they relate to architectural style, lighting, window and wall treatments, materials, color choices and overall appeal to target market.

Submission Criteria for 434 :

6 images including foyer, kitchen, family / living room, master bedroom, master bathroom and one optional room of choice on CD.
5 originals of brochure, floor plan and current price lists.
Written description of target market; statement of base price, installed builder options with retail pricing and installed designer features with builder’s cost.

Judging Criteria:

Use of furnishings, accessories as they relate to architectural style, lighting, window and wall treatments, materials, color choices and overall appeal to target market.

Submission Criteria for 435 :

Written description explaining use of the showroom.
6 images of showroom demonstrating key spaces and elements on CD.

Judging Criteria:

Traffic flow, functionality and usability of spaces, appropriateness to target market and aesthetic appeal of environment.

Submission Criteria for 436 :

Enter candidate(s) on the Individual Achievement Entry Form which must be signed by officer or principal of the company.
1 5x7 photo of candidate on CD.
Submit a brief (500 words or less) written statement answer the following questions:
Did the nominee(s) achieve the goals set for sales volume?
What responsibilities (marketing, training, processing, management, etc.) did the nominee(s) have in addition to sales?
What personal qualities does the nominee(s) have which enhances his/her professionalism?
What difficulties did the nominee(s) encounter in selling/marketing the product and how did they overcome them?

Eligibility: Any sale where a contract/agreement of sale was fully executed between October 1, 2010 and September 23, 2010 is eligible.

Submission Criteria for 437 :

Enter candidate(s) on the Individual Achievement Entry Form which must be signed by officer or principal of the company.
1 5x7 photo of candidate on CD.
Submit a brief (500 words or less) written statement answer the following questions:
What were the position responsibilities of nominee?
In what specific ways did nominee go above and beyond their responsibilities and contribute to the overall success of the company?
What type of problems or unusual circumstances had to be overcome?

Eligibility: Nominee must have made significant contribution to the success of the Associate Member.