Builder (Marketing)

Submission/Judging Criteria   Included in COTY Eligibility Criteria

100  Best Black & White Logo
101 Best Color Logo

Submission Criteria for 100 - 101:

1 copy of logo art alone.
1 example of logo as used in advertising or collateral material. Please DO NOT mount.
Brief written description of target market.
1 image of logo on CD.

Judging Criteria:

Graphic concept, eye appeal, legibility, recognition values, usefulness in all sizes and appropriateness for target market.

102  Best Condominium/Attached Community Brochure (Base Price $200,000 or less)
103  Best Condominium/Attached Community Brochure (Base Price $201,000-$300,000)
104  Best Condominium/Attached Community Brochure (Base Price > $301,000)
105  Best Detached Single-Family Community Brochure (Base Price $250,000 or less)
106  Best Detached Single-Family Community Brochure (Base Price $251,000-$350,000)
107  Best Detached Single-Family Community Brochure (Base Price $351,000-$500,000)
108  Best Detached Single-Family Community Brochure (Base Price > $501,000)
109  Best Active Adult Community Brochure (Base Price $250,000 or less)
110 Best Active Adult Community Brochure (Base Price $251,000-$350,000)

Submission Criteria for 102 - 110:

5 originals of the brochure including all floor plans, all inserts, and current price lists.
At least, 1 image of brochure cover and 3 interior images on CD.

Judging Criteria:

Theme, cover design, packaging, informative content, and usefulness as a sales tool.

111  Best Black & White Ad < ½ Page
112  Best Black & White Ad ½ Page
113  Best Black & White Ad > ½ Page
114  Best Color Ad < ½ Page
115  Best Color Ad ½ Page
116  Best Color Ad > ½ Page
117 Best Corporate Ad

Submission Criteria for 111 - 117:

1 actual size copy of ad. Please do not mount.
1 image of ad on CD.

Judging Criteria:

Concept, clarity of message, eye appeal, informative content, and overall creativity.

118  Best Print Ad Campaign

Submission Criteria for 118 :

118 is a series of ads created with variations on a recognizable theme which appeared on sequential pages and/or insertions.

Include 1 copy of each ad in the series. Please do not mount.
Brief written description of campaign strategy.
3 images on CD.

Judging Criteria:

Concept, clarity of message, cumulative impact, logic of placement, and overall creativity.

119   Best Radio Ad
120  Best Television Ad

Submission Criteria for 119 - 120:

1 copy of ad on CD or DVD.
Written statement including target market, media utilized, summary of results.
Statement of production (not airtime) costs.

Judging Criteria:

Technical production, ease of use, sales approach, creativity and marketing penetration.

121  Best Community Marketing Video

Submission Criteria for 121 :

1 CD or DVD format video.
Written statement including target market, media utilized, summary of results.
Statement of production costs.

Judging Criteria:

Technical production, sales approach, creativity and market penetration.

122  Best Corporate Marketing Video

Submission Criteria for 122 :

1 CD or DVD format video.
Written statement including target market, media utilized, summary of results.
Statement of production costs.

Judging Criteria:

Technical production, sales approach, creativity and market penetration.

123  Best Use of Digital Media, Technology and/or Animation

Submission Criteria for 123 :

123 includes any interactive software; merchandising programs; digital displays; innovative phone, computer, or telecommunication systems; or visual marketing:

1 copy of any material necessary to demonstrate or explain the entry.

Judging Criteria:

Technical production, ease of use, sales approach, creativity, and market penetration.

124  Best Use of Social Media (Facebook, YouTube, Twitter, Blog, etc.)

Submission Criteria for 124 :

Complete web address for viewing.
Brief explanation of strategy of each social media platform used as it relates to overall marketing plan.
1 Digital image of home page for each platform on CD.

Judging Criteria:

Aesthic appeal, informative content, engagement with and number of followers/fans, etc.

125   Best Website - Custom Builder OR Community Specific
126   Best Website - Regional Builder (> 3 states)
127  Best Website - National Builder

Submission Criteria for 125 - 127:

Complete web address so judges can access and view site.
Brief explanation of strategy of site development as it relates to the overall marketing plan.
Digital image of splash page or home page on CD.

Judging Criteria:

Ease of use, aesthetic appeal, informative content, and site navigation.

128  Best Public Relations Release or Campaign

Submission Criteria for 128 :

1 copy of individual press release or all elements of a themed campaign as supplied to the media.
Include actual size copies of tearsheet. Please do not mount.
Brief written description including target audience, goal, and results.
3 images on CD.

Judging Criteria:

Creativity, effectiveness, places of exposure, writing and overall impact.

129   Best Sales Special Event/Promotion - Builder or Broker
130  Best Builder Promotion to Realtor

Submission Criteria for 129 - 130:

Brief written description of promotion, including goals, results, and target market.
1 copy of all collateral material.
5 digital images of the event, if applicable, on CD.

Judging Criteria:

Approach to target market, theme, design, creativity, and results.

131  Best Printed or Electronic Direct Mail Piece or Campaign

Submission Criteria for 131 :

1 original of the printed or electronic mailed piece.
Brief written description explaining the campaign, target market, goals, and results.
3 images on CD.

Judging Criteria:

Informative content, clarity of message, theme for target market, creativity, and results.

132  Best Billboard

Submission Criteria for 132 :

1 copy of billboard ad, no larger than 8 ½ x 11. Please do not mount.
1 image on CD.

Judging Criteria:

Concept, clarity of message, eye appeal, informative content, and overall creativity.

133  Most Creative Marketing Strategy

Submission Criteria for 133 :

Brief written description (500 words) explaining the campaign, target market, branding strategy, goals, and results.
3 images on CD.

Judging Criteria:

Informative content, clarity of message, theme for targeted market, creativity, and results.

134  Best Temporary Sales Office 400 sq.ft. or less
135  Best Temporary Sales Office > 401 sq.ft.
136  Best Permanent Sales Office 400 sq.ft. or less
137  Best Permanent Sales Office 401-600 sq.ft.
138 Best Permanent Sales Office > 601 sq.ft.

Submission Criteria for 134 - 138:

3 interior images and 1 exterior image of sales office on CD.
5 photocopies of sales office floor plan with room dimensions.

Judging Criteria:

Curb appeal, traffic flow, theme, décor, and informative impact.

139   Best Design Center 1,200 sq.ft. or less
140  Best Design Center > 1,201 sq.ft.

Submission Criteria for 139 - 140:

6 images of interior on CD showing display modules, design area, and overall views.
5 photocopies of design center floor plan with room dimensions.

Judging Criteria:

Traffic flow, presentation of information, selections, and theme of environment.

141  Best Community Clubhouse

Submission Criteria for 141 :

6 images, including 1 exterior image, of clubhouse on CD highlighting key spaces.
5 photocopies of clubhouse floor plan with room dimensions.

Judging Criteria:

Traffic flow; functionality and usability of space; appropriateness to target market’s expectations; and aesthetic appeal and/or theme of environment.

142  Best Landscape Design for a Temporary Sales Office
143  Best Landscape Design for a Permanent Sales Office $250,000 or less
144  Best Landscape Design for a Permanent Sales Office $251,000-$350,000
145  Best Landscape Design for a Permanent Sales Office $351,000-$500,000
146 Best Landscape Design for a Permanent Sales Office > $501,000

Submission Criteria for 142 - 146:

4 images on CD of model complex and entry.
Current price lists.
Statement of landscaping costs.

Judging Criteria:

Curb appeal, design, function, creativity, and value for dollars spent.

147  Best Community Signage $250,000 or less
148  Best Community Signage $251,000-$350,000
149  Best Community Signage $351,000-$500,000
150 Best Community Signage > $501,000

Submission Criteria for 147 - 150:

4 images on CD of model complex and entry.
Current price lists.
Statement of signage costs.

Judging Criteria:

Curb appeal, design, function, creativity, and value for dollars spent.

151  Best Interior Merchandising for Condominium Model $200,000 or less
152  Best Interior Merchandising for Condominium Model $201,000-$300,000
153  Best Interior Merchandising for Condominium Model > $301,000
154  Best Interior Merchandising for Attached Model $200,000 or less
155  Best Interior Merchandising for Attached Model $201,000-$300,000
156  Best Interior Merchandising for Attached Model > $301,000
157  Best Interior Merchandising for Detached Model $250,000 or less
158  Best Interior Merchandising for Detached Model $251,000-$350,000
159  Best Interior Merchandising for Detached Model $351,000-$500,000
160 Best Interior Merchandising for Detached Model > $501,000

Submission Criteria for 151 - 160:

6 images on CD including foyer, kitchen, family / living room, master bedroom, master bathroom and one optional room of choice.
5 originals of brochure, floor plan and current price lists.
Written description of target market.
Statement of base price, installed builder options with retail pricing and installed designer features with builder’s cost.

Pricing Criteria: Price is determined by BASE SALES price of the model, NOT INCLUDING options, upgrades or designer added features.

Judging Criteria:

Use of furnishings, accessories as they relate to architectural style, lighting, window and wall treatments, materials, color choices and overall appeal to target market.

161  Best Interior Merchandising for Vignetted/Unfurnished Model at Any Price

Submission Criteria for 161 :

6 images on CD including foyer, kitchen, family / living room, master bedroom, master bathroom and one optional room of choice.
5 originals of brochure, floor plan and current price lists.
Written description of target market; statement of base price, installed builder options with retail pricing and installed designer features with builder’s cost.

Judging Criteria:

Use of furnishings, accessories as they relate to architectural style, lighting, window and wall treatments, materials, color choices and overall appeal to target market.

162  Smart Growth Award

Submission Criteria for 162 :

6 images on CD including key elements of project (streetscape, community entrance, signage, relationship of homes to natural environment).
5 originals of brochure, including site plan.
Written statement of community concept, obstacles overcome in bringing project to market and description of target market

Judging Criteria:

Protecting and providing access to natural environment, incorporating a mix of land uses, using land in an efficient and innovative manner, encouraging multiple transportation options, being pedestrian-friendly, providing housing choices, respecting local traditions, taking advantage of infill opportunities and delivering a genuine experience of place.